Are Home Saunas Worth It in 2026? Experts Weigh In

If you hadn’t noticed, the U.S. sauna market is heating up, fueled by wellness culture (see New York’s first-ever sauna festival) and by home saunas, which are becoming more and more prevalent—especially, but not exclusively, in the luxury market. “Its not just one demographic anymore,” says Michael Martirena, a Realtor® who deals in the ultra-high-net-worth
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