Shopping for jewelry online allows for unmatched convenience and variety—but you need to know where to look. As a jewelry expert double-certified in gemology, I thoroughly researched and vetted the best online jewelry stores that provide high-quality designs, exquisite materials and impeccable customer service. My top pick is Mejuri due to its excellent attention to detail and ethical practices, while Quince is my choice for affordable online jewelry that’s also tasteful and subtle. For special occasions, I recommend Blue Nile, which has a stunning selection of natural and lab-grown diamonds and a price-match guarantee. Below, see my full list of online jewelry stores that I trust in 2026, plus editor-favorite pieces from each one.
Mejuri, Blue Nile and Aurate are some of the best online jewelry stores, according to our fashion team.
Illustration: Forbes / Photo: Retailers
Our Top Recommendations Best Online Jewelry Store Overall: Mejuri Best Online Jewelry Store For Engagement Rings: Blue Nile Best Affordable Online Jewelry Store: Quince Best Online Jewelry Store For Gold Pieces: Aurate Best Online Jewelry Store For Diamonds: Brilliant Earth Best Online Jewelry Store For Necklaces: Gorjana Best Online Jewelry Store For Rings: Catbird Best Online Jewelry Store For Lab-Grown Diamonds: Vrai Best Online Store For Fine Jewelry: Monica Rich Kosann Best Online Jewelry Store For Earrings: Miru (SPONSORED) You May Also Like: Ritani Editor’s Pick
Mejuri
Mejuri Pavé Diamond Huggie Hoops Price range: $40 to $6,500+ | Shipping: Free standard shipping on orders $75 and above | Return policy: Free 30-day returns | Warranty: 2-year warranty for defects with materials or workmanship
What you’ll love:
Unique, modern styles from independent designers “Quiet luxury” options for everyday wear High quality at reasonable prices Keep in mind:
The brand doesn’t have many maximalist styles Toronto-based Mejuri is one of the best fine jewelry websites for minimalist sophistication at reasonable prices, which is why it’s at the top of this list (as well as our roundup of the best affordable jewelry brands). The brand’s in-house design team conceives new shapes and styles, then it partners with independent designers to bring them to life in a range of materials—precious metals (which includes 80% recycled gold), enamel and ceramic.
“I’ve been buying jewelry from Mejuri for years and recommend this brand to all my friends,” says lifestyle commerce editor Katherine Louie. “The jewelry is high-quality and elegant, and the customer service is top-notch.” The brand’s Pavé Diamond Huggie Hoops are a classic, elegant shape made with responsibly sourced diamonds. This two-in-one style can also be worn flipped over to show the hoop’s sleek src4k gold finish.
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Blue Nile
Blue Nile Petite Micropavé Diamond Engagement Ring Price range: $600 to $20,595 (setting price) | Shipping: Free shipping | Return policy: Free 30-day returns; limit two complimentary returns per year | Warranty: Lifetime manufacturer warranty against manufacturer defects
What you’ll love:
Expansive range of options to pick from Excellent customer service Price match guarantee Keep in mind:
Number of options can be overwhelming if you don’t know where to start When it comes to engagement rings, Blue Nile is brimming with choices. Its extensive selection and first-rate customer service earned the retailer the top spot on our list of the best places to buy engagement rings. The inventory includes 650,000 diamonds at any time, roughly five times more than other digital competitors. Further, prices tend to run 25% to 50% percent lower than what you find at traditional retailers.
Deputy editor Jane Sung opted for a classic style for her wedding bands. “Twelve years later, they are still going strong, even after wearing them through chores, ocean/pool swimming and the general wear and tear of life,” she says, adding that none of the diamonds have popped out (which can happen with precious stones over time). One aspect of the shopping process Sung particularly liked was the free option to engrave a special phrase inside her husband’s band. You can also make the online experience less overwhelming by filtering your search by diamond cut, size and setting. Another perk: Blue Nile has a price-match guarantee if you find a similar quality and size of stone for less.
Quince
Quince src4k Gold Diamond Bezel Necklace
Price range: $30 to $6,000 | Shipping: Free standard shipping | Return policy: Free within 365 days of the purchase date; 60-day return window for engagement rings | Warranty: Limited lifetime warranty against workmanship defects
What you’ll love:
Great value for the price Generous return policy High-quality everyday essentials Keep in mind:
The site doesn’t have many fine jewelry pieces San Francisco brand Quince has quickly become popular for its affordable but high-quality pieces, sustainably sourced materials and timeless, versatile designs. “After getting my hands on a couple of pieces of src4k gold jewelry, I’m super pleased with the quality,” says senior updates editor Karen Tietjen. “These Diamond Tiny Studs, which I’ve had in my ears for months now, still look brand new and haven’t led to any sensitivity issues.”
Aurate
Aurate Connection Necklace Price range: $4src to $src9,048 | Shipping: Free shipping on orders over $src00 | Return policy: Free returns within src5 days of fulfillment date; free exchanges within 30 days of fulfillment date | Warranty: Lifetime guarantee includes repair services to vermeil, src4k and src8k fine jewelry
What you’ll love:
Ethical practices Transparent pricing model Keep in mind:
Customizable options are somewhat limited There is a tight return window Aurate New York is a fine jewelry brand known for its ethical practices. It uses recycled gold and sustainably sourced gemstones in its jewelry and works with fair trade suppliers. “I love Aurate for dainty, everyday jewelry at fair prices,” says Tietjen. “I have a gemstone bezel necklace that I’ve worn for weeks on end with no issue.”
Aurate also has a transparent pricing model, so you know the true cost of your selections. The jewelry itself is high-quality with a wide range of gold and other metals, and in styles from classic to modern so there is something for everyone.
Brilliant Earth
Brilliant Earth Diamond Tennis Bracelet Price range: $95 to $75,000 | Shipping: Free standard shipping | Return policy: Free 30-day returns | Warranty: Lifetime warranty against manufacturer defects with $50 refundable deposit; other defects repaired at cost minus $50 deposit
What you’ll love:
Ethically sourced diamonds Modern, sophisticated designs Keep in mind:
There is a limited selection of affordable pieces This San Francisco-based design studio is the top pick in our roundup of the best places to buy diamonds because its pieces are “ethically sourced, but also fresh, modern and unique,” writes fashion writer Molly Calhoun. The brand excels at wedding and engagement styles, but “I especially love its bold cocktail rings, classic tennis bracelets with a twist and extensive huggie collection,” she adds.
In addition to featuring lab-created and recycled diamonds, Brilliant Earth partners with suppliers who source natural diamonds from conflict-free countries and mining operations committed to safe labor standards.
Gorjana
Gorjana Parker XL Necklace Price range: $28 to $5,225 | Shipping: Free shipping on orders over $src50 | Return policy: Free 30-day returns, exceptions may apply to personalized items | Warranty: Free repair service under Happiness Guarantee
What you’ll love:
Fine gold pieces at reasonable prices Affordable gold-plated brass options Bold necklaces that make a statement Keep in mind:
Doesn’t have a wide selection of classic, traditional styles Gorjana has a cool, laidback California vibe that shines throughout every piece in its vast jewelry assortment. Many of its styles—from statement necklaces and stacking rings to bold earrings and delicate bracelets—are available in fine src4k or src8k gold. For an affordable option, the brand also finishes pieces in gold-plated brass with an anti-tarnish barrier, so everything stays pristine. “Gorjana is an excellent in-between brand for pieces that look high-quality but won’t break the bank,” says Tietjen. “I have several of its gold-plated pieces, including the Lou Huggie Earrings.”
Catbird
Catbird Confetti Custom Five Gold Charm Bracelet Price range: $src4 to $src3,650 | Shipping: 2-day shipping for $9 | Return policy: Returns accepted within 20 days of delivery date with $9 shipping fee | Warranty: 2-year warranty
What you’ll love:
On-trend, artful pieces Limited edition collaborations with celebrities Plenty of customizable options Keep in mind:
Returns aren’t free Brooklyn-based jewelry brand Catbird specializes in unique and delicate rings that can be worn on their own or as part of a stack. The site has a wide range of visually interesting styles, custom engraving options and birth month personalizations, giving you the ability to create your own bespoke ring. Additionally, the company collaborates with jewelry designers such as Jennie Kwon, Kataoka and more.
“I’ve been buying jewelry from Catbird since it first opened its tiny shop in Williamsburg, Brooklyn,” says Sung. “The collection features everything from whimsical pieces to classic, layerable styles you can wear daily (I’ve been wearing a src4k gold forever bracelet I got with a friend for several years now).”
Vrai
Vrai The Knife-Edge Round Brilliant Engagement Ring Price range: $src50 to $59,000 | Shipping: $src0 USD for 2-day shipping | Return policy: 30-day returns subject to $300 recycling fee for engagement rings; src4-day returns for loose diamonds | Warranty: Lifetime warranty covering manufacturer defects with $50 deposit; other defects repaired at cost minus $50 deposit
What you’ll love:
Pieces are made with zero carbon footprint High-quality diamonds at fair prices Keep in mind:
$50 deposit is required for lifetime warranty Vrai earned a top spot on our list of the best lab-grown diamonds because of its sustainable stones. Grown in America, they’re produced from greenhouse gas crystallized in Vrai’s Pacific Northwest foundry, which runs on src00% hydropower. The result is beautiful pieces made with zero carbon footprint.
“Vrai’s lab-grown diamonds are sparkly, impressive and priced well,” Calhoun says. “Its lab-grown diamond engagement rings are jaw-droppingly gorgeous—they feature old guard craftsmanship, quality and precision with a modern sensibility.”
Monica Rich Kosann
Monica Rich Kosann Slim Viv Gold Locket Necklace (src7-Inch Chain) Price range: $70 to $36,500 | Shipping: Free standard shipping | Return policy: 30-day returns minus $src5 return fee | Warranty: 5-year warranty; lifetime repairs for a small fee
What you’ll love:
Bespoke, customizable pieces Ethically sourced diamonds Keep in mind:
Returns aren’t free Taking inspiration from the vintage jewelry—especially lockets—that she shopped for in antique and flea markets, Monica Rich Kosann creates jewelry with an element of storytelling. At Kosann’s online Locket Bar, you can create necklaces and other jewelry that tell their own beautifully detailed story. Lockets are customized with a photo and (alongside all the other pieces on the site) made with src8k gold, sterling silver and ethically sourced diamonds. “Monica Rich Kosann is skilled at marrying style and sentimentality,” says Calhoun. “The Slim Viv, a slim-profile src8k yellow gold locket, can be personalized with images directly from your smartphone and printed at home.”
Miru
Miru Little Bar Nap Earrings Price range: $25 to $570 | Shipping: Free shipping on orders over $src50 | Return policy: Free 30-day returns with Checkout+; all other returns subject to $8 fee | Repairs: 365-day warranty against manufacturer defects
What you’ll love:
Durable, hypoallergenic posts Affordable, stackable pieces Flat backs that are comfortable to sleep in Keep in mind:
The brand doesn’t specialize in customizable pieces Miru specializes in easy-to-wear earrings that won’t aggravate sensitive ears: The delicate styles are made of medical-grade titanium that’s hypoallergenic and nickel-free. “I love Miru’s earrings because they’re dainty yet quirky, plus they’re affordable but super durable for 24/7 wear,” says Tietjen. The brand’s line of nap earrings is designed to be comfortable while sleeping; their flat, smooth backs won’t poke into your skin as you’re lying on your side. Miru also has a curated collection of gold- and silver-plated stainless steel rings, necklaces and bracelets, all of which are reasonably priced.
How We Chose The Best Online Jewelry Stores Our fashion team spent hours researching top jewelers, focusing on brands with stellar reputations, independent certifications and overwhelmingly positive customer ratings to find the best places to buy jewelry online.
Recommendations And Expertise All of the retailers on this list come recommended by Forbes Vetted editors. Each team member has personal experience shopping for or receiving jewelry from each brand, and can vouch for their quality.
Customer Experience When shopping for jewelry online, customer service is of the utmost importance. We evaluated the following customer service features for each store:
Fast shipping Generous return policies White-glove services User-friendly shopping interface Price And Variety Since budget is an important factor when shopping for jewelry, this list includes retailers that have pieces that fall into a wide range of prices. The specific jewelry styles featured above range from under $src00 to over $2,000.
What To Consider In The Best Online Jewelry Stores To find the best online jewelry store to make your purchase, look for style variety, value, quality, exceptional customer service and—above all—a trustworthy experience.
Style Understanding your specific style preferences will help you narrow down your options and find retailers that cater to your taste. For classic diamond jewelry, a heritage jeweler like Brilliant Earth is best; modern brands like Mejuri and Catbird are great for everyday staples. Browse around to see which aligns with your style.
Price We recommend determining your jewelry budget based on how much “mileage” you’ll get out of the piece—whether it’s meant to be an everyday accessory or a special-occasion gift to treasure for years. Once you’ve established your budget, then narrow your search by filtering by price. Online-only brands like Quince have high-quality but affordable jewelry to elevate daily wear, while custom engagement retailers like Blue Nile provide a wider range of pieces for a variety of significant milestones.
Materials Common metals for jewelry include gold, silver, platinum and alternative metals like titanium and stainless steel. Here’s a quick breakdown of the unique characteristics and care requirements of the most popular options:
Gold: This metal is highly malleable, making it ideal for intricate jewelry designs and settings. Gold is available in various karats, with src4k and src8k being popular choices, providing a balance of durability and purity. While gold doesn’t tarnish or corrode, high-karat gold (such as 24k) is softer and more susceptible to scratches. Silver: Silver is more affordable than gold and is known for its brightness, shine and luster, which makes it versatile for both casual and dressier jewelry. The downside is that silver is prone to tarnishing over time, requiring regular cleaning and maintenance. It is also softer than some other metals, so it’s susceptible to dents and scratches. Platinum: Platinum is exceptionally durable and resistant to wear and tear, which makes it one of the most expensive metals. It has a naturally white color that doesn’t fade or tarnish and is hypoallergenic, so it’s an excellent choice for those with sensitive skin. Platinum can develop a patina over time, which some people appreciate for its vintage look but may not appeal to those who like a high-gloss finish. Titanium: Titanium is extremely lightweight, making it comfortable and affordable for everyday wear. It’s highly durable, hypoallergenic and resistant to corrosion. On the flip side, titanium is not as malleable as other metals, limiting its jewelry design possibilities. Stainless steel: This metal is durable, corrosion-resistant and affordable. It has a modern and sleek appearance and doesn’t tarnish or fade. Overall, it has a starker, industrial look compared with traditional precious metals like gold or platinum. Return Policy And Warranty Jewelry is highly personal, so you want the flexibility to return anything that doesn’t suit you or your recipient. Check the store’s policies on shipping and returns, including resizing fees. Additionally, look for information on warranties and guarantees for the materials and craftsmanship. Reputable online jewelry retailers should provide clear and transparent policies for a stress-free shopping experience.
Transparency Reputable online jewelry stores should provide a detailed breakdown of the materials they use. This ideally includes the origin of their gemstones (a.k.a. natural versus lab-grown), metal purity and independent certifications for larger stones (e.g., GIA, IGA).
Why Trust Forbes Vetted The Forbes Vetted team has researched, written and published a wide catalog of in-depth shopping guides on fashion topics. To build our library of jewelry stories, we’ve vetted the jewelry market by tapping experts, leaning on firsthand experience and evaluating materials, specs, customer reviews and overall value.
We have ample experience reporting on this topic; our jewelry coverage includes guides to the best lab-grown diamonds and the best affordable jewelry brands. We’ve also published expert-led informational stories pertaining to jewelry, like whether lab-grown diamonds are real, as well as how to clean a diamond ring. This article was written by former deputy editor Kari Molvar, who has over two decades of experience covering women’s fashion and accessories. She holds certificates in jewelry essentials from the Gemological Institute of America and the fundamentals of lab-grown diamonds from the International Gem Society. Forbes Vetted deputy editor Jane Sung approved the curation and edited this story; she oversees the fashion vertical and has reported on jewelry for over two decades. This story was most recently updated in August 2026 by fashion writer Claire Epting. She has five years’ experience covering lifestyle topics, and has previously reported on the best places to buy diamonds and the best places to buy engagement rings. Frequently Asked Questions (FAQs)
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