Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

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Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

By Rob Armstrong, VP of Product at Eyeota The marketing data landscape is in the midst of numerous regulatory and technology upheavals in 2022, but the shift that’s going to prove the most consequential for marketers over the long haul is actually a very human one: The walls between people’s personal and professional lives have […]
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