Companies Are Using AI to Make Faster Decisions in Sales and Marketing

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Companies Are Using AI to Make Faster Decisions in Sales and Marketing

Sales

by Prabhakant Sinha, Arun Shastri, Sally Lorimer and Srihari Sarangan

June 6, 2025

Cristina Gaidau/Getty Images

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Post Decision-making in sales and marketing is accelerating. Whether it’s a salesperson deciding their next move, a manager reshuffling customer assignments, or a leadership team shaping strategy, fast, reflexive action—driven by real-time insights—is increasingly key to relevance and results.

Post Read more on Sales or related topics Sales and marketing and Marketing

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