‘Didn’t want to launch a traditional experiential activation’: How Bombay Sapphire tweaked its approach to experiential marketing this holiday season

Since the on-set of the pandemic, marketers have had to adapt their approach to experiential marketing and find new ways to give consumers a memorable experience without gathering indoors.
The post ‘Didn’t want to launch a traditional experiential activation’: How Bombay Sapphire tweaked its approach to experiential marketing this holiday season appeared first on Digiday…
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