For brands, first-party data is unlocking the cookieless ecosystem

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For brands, first-party data is unlocking the cookieless ecosystem

Bill Masterson, President, Publishers Clearing House  A dominant factor guiding the industry has been that cookies and mobile app IDs are vanishing and will be replaced by some mixture of new and emergent identity solutions.  As a result, the market is alive with new and exciting alternatives to replace the third-party browser cookie and mobile […]
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