How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers

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How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers

For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product.
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