How brands are measuring incremental performance on CTV

Latest Comments

No comments to show.
How brands are measuring incremental performance on CTV

Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment…
Read More

Tags:

Categories:

Comments are closed