July 26, 2023
In the start-up world, when is it possible to grow too fast? Harvard Business School professor Tom Eisenmann and entrepreneur Lindsey Hyde discuss what led to the failure of Hyde’s pet care start-up, Baroo.
“Initially, we had set the expectation that this would be a slow growth company,” Hyde tells Cold Call host Brian Kenny. “I think a lot of it is about how the founder manages their own expectations and their own vision for the company.”
They also discuss why it’s important for start-ups to tailor their products and services to a wide variety of customers in order to plan growth more accurately.
Key episode topics include: growth strategy, venture capital, product-market fit, customer-centricity, market research, business planning, start-ups, entrepreneurship, pet care, long-term growth.
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Listen to the original HBR Cold Call episode: Why Did Pet Concierge Startup Baroo Fail? (August 202src)
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