Make Sure Your AI Strategy Actually Creates Value

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by W. Chan Kim, Renée Mauborgne and Mi Ji

September 5, 2025

Illustration by Harriet Lee-Merrion

Post Summary.    Leer en español Ler em português

Post AI entered mainstream consciousness in November 2022 when ChatGPT burst onto the scene and scooped up more than a million active users in one month. No longer just for tech giants and scientists, AI was suddenly pitched as a transformative force that anyone could use. The proliferation of advanced AI models like DeepSeek that lowered costs and made AI integration easier has only further heightened expectations of what AI might be able to do for companies.

Post Read more on Strategy or related topics Competitive strategy , Corporate strategy , Strategy formulation and AI and machine learning

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