Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack

This Playbook, sponsored by Klaviyo, explores how e-commerce brands are auditing and refining their tech stacks as part of the pursuit of personalized, omnichannel customer experiences. As e-commerce brands work to provide the level of personalization that consumers expect, many are realizing that their existing martech stacks need to catch up…
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