Reading the room: A real estate agent’s guide to non-verbal communication

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Reading the room: A real estate agent’s guide to non-verbal communication

What clients say is important, but what they don’t say can be even more telling. Whether you’re guiding first-time homebuyers through open houses or negotiating with seasoned investors, non-verbal communication plays a powerful role in how people make decisions and form impressions. Research suggests that the majority of our communication, as much as 80%, is
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