Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

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Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

On the latest episode of the Digiday Podcast, Cascisa discusses the different strategies that brand marketers should be putting to the test now, prior to Google firming up its proposed cookie deprecation plan, including clean rooms, data collaboration and ID bridging…
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