Why the future of digital advertising lies within the contextual ecosystem

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Why the future of digital advertising lies within the contextual ecosystem

Sponsored by Outbrain As the deprecation of third-party cookies looms, contextual targeting is seeing a resurgence. The approach is re-emerging as an environment where publishers can grow audiences and advertisers can maximize engagement to reach the right audiences.  “Contextual targeting goes back to the early days of advertising online — the early 2000s — where [……
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